šHI, NICE TO MEET YOU
Product analytics leader, experimentation advocate, and academic.
My name is Abdelkrim Alfalah. I live in SE London, UK, where I'm a happy husband and father.
I believe innovation happens at the intersection of domains, when we borrow mental models from one field and apply them unexpectedly in another. This belief has shaped my career path, as Iāve moved across countries and cultures, and between corporates, startups, and academia, always looking for ways to absorb and implement ideas across unexpected contexts.That journey has led me to lead and co-build a behavioral analytics platform from prototype to productāmarket fit, to teach computer science, and to consult on data and product experimentation.
Today, my focus sits at the intersection of product experimentation and data analytics, where I bridge three dimensions of impact: building infrastructure and tools, educating teams on experimentation and analytics, and consulting to help organisations scale their capabilities.
Main >>
CPO @t FACT360
CPO @t FACT360I worked as Chief Product Officer (CPO), alongside a dedicated team of salespeople and data scientists.FACT360 is committed to becoming the best Behavioural Analytics solution for The Insider Threat & Forensics markets.I helped shape and drive the product, ensuring it delivers value to our portfolio of clients and partners.
ProductNumbers : Knowledge base for Ax
In addition, I run a newsletter š° teaching the subject of product analytics šš & experimentation š¬. The mission of this newsletter is to help aspiring Product Analysts to learn and join this fascinating industry.This includes inspiring products, cool ideas, people to follow, news to read, tools to try, jobs, and other delicious spam. If you're into that stuff, subscribe to the newsletter!
Other Projects
I love nothing more than working on a new idea. Come and see my successful projects and my ideas garden & graveyard.
Experiments >>
A\B Testing Quiz Platform
Iām building a platform that turns A/B testing into something you can actually practice instead of just read about.š§ŖāØ Think bite-sized quizzes, interactive maps, and real-world scenarios designed to help product folks level up their experimentation game.Itās all about making product analytics approachable, practical, and even a little fun. If youāve ever wanted to sharpen your testing instincts or just geek out on good experiments, this might be your thing.
Product Analytics Survey
As a great believer in the power of questions. I formulated in this quiz the questions that allows to gain clarity on your usage of Product Analytics & Experimentations.
Educational Writing >>
Online Course for UoL
Co-built this course on Discrete mathematics during my PhD studies @t Goldsmiths University of London.This course is taught as part of BSc Computer Science. A great opportunity to learn Sets, combinatorics, functions, and graph theory.
Articles & Posts
Custom Websites // Carrd Templates // Tutorials
Get In Touch With Me!
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